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Toyota Scion Research Paper Example | Topics and Well Written Essays - 750 words

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Toyota Scion - Research Paper Example

mpetitors of scion can’t be said to possess a competitive advantage, but for scion FR-S which has numerous competition can be said to be very trendy due to its engine performance as well the sporty look.
The main reason as to why the target market becomes attractive from the descriptive analysis of the target market below is due to the fact that Generation-Y is not fully exploited in automotive industry. This categories of people is estimated to purchase 40% of vehicles bought according to a report by Deloitte. There is a foreseeable increase in the purchases of automobiles from the young generation as indicated by experts (Barkholz, 2012). The market niche of this car can be said to be expanded taking into consideration the Scion FR-S since the older generation considers it due to its performance. This makes the brand to a wider demographic penetrating beyond the targeted segment.
Scion operates in a market with stiff competition where trends keep changing and therefore, the brand is continuously threatened by new and upcoming vehicles.